The FNCTN process begins with a comprehensive review of a client’s goals, institutional strategy, strengths, weaknesses, clients, stakeholders, local market and the industry within which it competes and interacts. Existing marketing efforts are closely examined both on a broad market and channel by channel basis. The resulting strategy addresses both the broad market and specific channels and includes mechanisms for tracking efficacy and attributing success or failure.
Promos, Commercials, Product, Stingers, Lower Thirds, Intro/Outro, Interviews & Podcasts
Web & Native Experience Design
Convert Leads, Improve Stickiness, and Extend the Lifetime Value of Your Customers
Landing Page Design & Development
Performance-Focused Pages Typically Used In Direct Response Marketing
Content Production & Publication
The internet is an amalgamation of content. This is super important, no matter the business.
A website is never finished, and launching a new website or app is only the beginning.
Marketing Process, Team, and Management Audit
Get the right people on the bus, get the wrong people off, and move that bus in the right direction.
We determine how to tell your story in a way that resonates with YOUR audience, and Search Engines.
Marketing Analytics Strategy & Setup
Establish a System Grounded in Clarity so that you can Move with Purpose
Marketing Attribution Strategy
The Origin of Success and Failure is a Mission Critical Component of a Healthy and Predictable Business.
Online Competitor Research, Analysis, and Strategy
Opportunity Exists in the Efforts, Successes, and Failures of your Competition.
SEO Keyword Discovery & Content Gap Analysis
Discover Content Opportunities that Are Relevant To Your Business and Searched by Users
Marketing Channel Analysis & Strategy
There are Distinct Opportunities in Every Channel at our Disposal.
Broad Level Marketing Analysis & Strategy
What are the High Level Goals of the Business, How are we Going to get There, and What are the Measures?
Agency & Current Vendor Audit
Are the Tactical Efforts of Disparate Groups Facilitating the Goals of a Cross-Discipline, Integrated Strategy?
Investment Risk Analysis & Mitigation Strategy
Prepare for Fundraising, or Inform Investment Decisions
What Problem is Being Solved, Who Does it Impact, and Why is Your Solution the Right Solution
Generate revenue three times on every transaction and anticipate the point of diminishing returns.
Business Discovery, Market & Opportunity Analysis
Institutional Knowledge of Your Business Combined with Trans-Industry Marketing and Technology Experience.
Server Standard Design & Image Build
Server Standards Ensure Manageability, Security, and Scalability
Deployment & Testing Automation
Mitigate the Risk of Downtime and Streamline Development Operations by Automating Code Deployment
Database Strategy & Development
What data do we care about, how is it organized, and how do we access it?
Admin Experience is a Thing. Our Back-End Code is Safe, Self-Documenting, and Well Organized.
Deployment, Testing, & Version Control Process
Accountability and transparency is the fruit of everyone operating from the same process and standards.
Team Extension, Training, and SOP Documentation
We want to be an integral part of your team, and we want to contribute to the strength of that collective team.
Quality Assurance & Standards Documentation
Defining the "right way" of doing things, then ensuring that things are done that way. Every time.
Internal IT Strategy
Comprehensive IT Consulting Covering Operations, Security, and Contingency Plans
Operational Security Strategy
Pro-active protection from digital extortion, doxing, data loss, ransomware, and more.